14 Reasons Readers Unsubscribe From Your Blog.
NOTE - If you link to me and you do not appear in my sidebar, please contact me and let me know. I want to link back to you and read your blog. I will be trying to find all the sites that link to me but it is difficult and time consuming. It would be much easier if you just sent me an email with a link to your blog.
Now I’ve got that out of the way..
I’ve been working on clearing out my Google Reader. I have gone from 215 subscriptions back to 143 - a huge drop. This is no easy task, but some bloggers have made it easy for me to make the decision - keep reading, or unsubscribe? Here’s some of the reasons why I have unsubscribed from some of the blogs.
Posts Too Long.
Writing one huge long post every week and posting rarely in between. There was one blog on my google reader, I kid you not, who would write posts averaging between 4,000 to 5,000 words once a week. Was it anything I could use? No. It was simply egotistical shyte where the blogger answered a whole bunch of questions other readers had asked - some of you may know the blog I mean..
Their last post in my reader was 5261 words, 28792 characters and just to give you an idea, I pasted it into word. It went for 15 pages. ONE POST!!!!!! And people say my posts are long, ya’all ain’t seen nothing yet! Just for comparison sake - this post is 2199 words long, 11276 characters and was four pages when I posted it into word.
I don’t mind a long post, if you have something useful and interesting to say. If you’re just pandering to your massive ego, I’m hitting unsubscribe.
Too Pithy.
Every post you wrote was three lines or less. Every. Single. One. I enjoy pith as much as the next person, but there is such a thing as too much pith. Give me some substance!
Where Are You?
Some of the blogs deleted last week had not been updated at all in over 6 months. Hello, you had people who were reading you and you went and blew it. Maybe you got busy. Maybe you got a life. Maybe you got hit by a bus. I don’t know, and now I’ll never know, because you just left me hanging. I’ve unsubscribed. Readers of this blog will be happy to know, if something happened to me I have a plan all ready to deal with it. You’ll never be left wondering here.
You Went Quiet.
You used to post regularly and I was loving it, but now I realise I haven’t heard from you in a couple of months - and your last post didn’t say “I’m going on holidays” “I’m taking a break from blogging” “I have to do (insert important thing) so you may not hear from me so much over the next few (length of time)”. If it did, I’d be ok waiting. Seriously. We all have lives to live.
They have a term for this with nuclear submarines - going quiet. Unless you happen to be living in one, it’s not a good idea to do it with your blog. Readers will unsubscribe - like I just did. Let people know if you’re going to be away for a bit. It’s a nice thing to do for your loyal readers.
You’re A Wanna-be.
I linked to you for at least 6 months and I told you I was linking to you via a comment. You never linked back. In your links list all I see are “a-list” bloggers. All you talk about is what the “a-list” bloggers are saying or doing. If I wanted to know what the “a-list” bloggers were saying or doing, I’d be reading them. I don’t read them. I wanted to read *you*, not some poor soul wishing they could be on the “a-list” and sucking up to the “a-list” bloggers in every post.
I’ll give that link to another blogger who deserves it more. Good luck getting the “a-list” bloggers to link back to you. Just a hint you might be able to use - if you annoy enough people who link to you, you won’t ever get to be an “a-list” blogger because regular non-a-list people won’t link to you or subscribe to your feed. Spread your link love around and base it on content, not what supposed list the blog is on.
I’m not feeling it.
In order for me to read your blog, I have to sometimes know what you are talking about. There is one blogger I deleted because they write these major in depth posts that read like a legal document. On a personal blog. There is never any personal posts, never any images and a lot of 50 cent words you only hear used in spelling bees.
If you’re writing like that on your personal blog, maybe you need to take a holiday. Relax. Not that I can’t handle in depth posts and legal wording but from time to time, chill out and have a laugh! Tell me something funny that happened to you. Lighten up.
I’m overwhelmed.
Some people post too much. Two to three posts a day is one thing. Four every day, you may be pushing it. 5-15 posts a day is way out of control. I want to know about you but not every single detail that happens in your life! Learn to edit. Write things and put them aside for a wrap up post, one longer post instead of 6 short little ones.
I’m writing this on Saturday the 18th of August. I’ve already posted three things today. Tomorrow I post one thought of the day and the weekly wrap up. The earliest this will be posted is Monday. That’s ok. My writing doesn’t have an expiration date. I know you’re not sitting at home waiting. You have a life. You have other blogs to read. So do I.
Don’t pummel me with posts!
Your Content Went AWOL.
Some bloggers have got into paid posts so much that it is all they blog about anymore. I’m all about supporting a bloggers right to make money but if you aren’t providing non-paid content as well, you will lose your readers, and consequently find it harder to get paid blogging jobs. My personal rule is follow up a paid post with non paid content soon after posting the paid content, at least on the same day. If you’re doing that, give yourself a pat on the back.
Your Content Was Negative
Not one positive post in the whole time I’ve been reading you? All you want to do is whinge and you aren’t prepared to look at the positives in life? Sorry, that’s not for me. I prefer positive thought. Occasional snark is one thing, I can appreciate that. Being mad at the world 24/7/365? I’m feeling sorry for you and it’s depressing the heck out of me. Let me off this rollercoaster ride into negativity!
I’m Waiting.
One post a month? One post every two months? That’s all you can manage? Seriously? Are your readers so unimportant to you? You have nothing to say? You can’t find a news article to speak about? You got nothing? You can’t ask for guest posters? You’re too busy to have a blog. Seriously. I’m unable to deal with such long gaps between posts unless your content is *incredible*.
You Moved.
Without telling me more than once - and now I’ve lost that connection to you. Here’s a piece of advice for moving bloggers. Keep your old blog for at least a month. Once a week during that month, post a reminder that you have moved on your old blog. That’s for your feed readers, who may not have received the message the one time you sent it out. They may have hit “mark all as read” because there were 500 posts in one folder and they couldn’t face reading it.
Give your readers every possible chance to follow you. They are not expecting you to move and are unprepared for it. Me personally I’d be posting “I’ve moved here” once a week on that old blog for six to eight weeks.
You Were Cliquey.
Some bloggers just want their friends reading. They could make their blogs private so the rest of us don’t get attached and then hurt when they leave us out, ignore us and our comments, and refuse to link back to us.
Template Issues.
Every time I visited your site, you had a different template. And I visited your site a lot over the space of a few weeks, I told you how much I liked a couple of the templates but one day I got tired of the constant switching, things moving around.. it was just too much. Sorry. Your content was ok but not good enough to overcome the massive template indecision. Let me guess, you change clothes five times a day, right?
You Told Me You Were Quitting.
I understand, but I’ll miss you. In order to keep the blogroll alive, I’ve taken your link down but if you come back, I’ll put it up before I finish reading your first post saying you’re returning to blogging, I promise. Thank you so much for everything, I enjoyed your blogging.
But Wait A Minute?
Some of you may have read this list and thought “I do that” “Ouch, I’ve made that mistake” or even “I never realised how annoying that could be to my readers, I’ll never do it again!” If so, that is fantastic. It will make your blog even better - for me and for all your readers.
If your name is still over on that sidebar list of blogs I read via google reader, it means one of two things.
1. You are linking to me, which I deeply appreciate, thanks! I’ll never de-link you while you link to me. If I did it by accident please let me know. This job has been evil and I have been working on it for over a week now and still have not tracked down everyone linking to me.
2. I love you so much I can’t let you go. Even though you don’t link to me. It would be nice if you did, but I enjoy your writing and I’m giving you that link because of it. If you don’t enjoy mine, you probably shouldn’t be linking to me.
For 95% of the blogs listed there, it is both. There’s a few blogs over there doing a few of the above things, so perhaps take a moment to consider whether you are being considerate of your readers and mindful of what could make them unsubscribe from your feed.
Please note I read the Australian (and US) Blogs Community via RSS as one feed - if your blog is a part of that community I may not have listed it a second time in the list of blogs I read via google reader. If I listed it twice, that is my mistake but extra link love for you..
My Future Policy
Things have to change here because I can’t face doing this job once every six months, and I don’t have the time to be constantly updating this list. So here’s my thoughts on a good compromise. Some of you reading this may want to try the same thing, or publish your future policy so all your readers can be aware of it..
1. If I like your blog, I am going to add it to a folder in my reader called “new”. I will also add it to a block on the sidebar called “New Blogs I like”.
2. I will list your blog in the weekly wrap up when I add you.
3. I will comment and let you know I did this.
4. Once every 3-6 months, I will review this folder.
5. Blogs I have come to love will be added in to the main “Blogs I read with google reader” list.
6. Blogs that have linked back to me will be added in to the main “Blogs I read with google reader” list. There’s an easy way to make sure I keep linking to you right there. I’ll never de-link you while you link to me.
7. Blogs I didn’t feel that connection with will be removed from the reader and the sidebar.
Further Reading
This post is now accompanied by a post from Sephy with a lot of how-to info on RSS feeds. He’s great at taking the tech out of technical things so non technical people like me can understand them. Make sure to read it!. You may also want to have a look at these useful articles -
- Top 10 Sins of Blog Usability
- Thirteen Blog Clichés
- Simply said…How To Blog
- 7.5 Reasons I Abandoned You Today
- Top 7 blog mistakes to avoid
Over To You.
What are your thoughts? What is your policy on linking to blogs? Do you struggle with who you should give the link love to? Do you feel bad or rejected when people don’t link back to you? What about when people delete their link to you? Do you have blogs you’re hanging on to which you would love to delete?

